It has been two years since the managers and membership representatives of the Envision Broadway Revitalization Committee have gathered to discuss ways to generate a better image and greater order in the distribution of businesses on this important road.
An outstanding takeaway from that meeting was the match between virtual meeting participants in favor that “more specialized stores” being privileged. In April 2022, the Envision Broadway Revitalization Committee, convened by the South Bay Institute of Public Strategies, added an attractive and innovative element to the improvement plan:
The plan included the participation of young people in the painting of murals, which gave a special attraction to businesses and strengthened the concept of community participation. The Broadway Street Corridor project envisions a business mixer focused on the modernization of itself based on opportunities and supported by greater public security that offers confidence and peace of mind to area businesses.
There will be an in-person meeting on March 29 from 5:30 to 7:00 p.m., open to businesses along Broadway and residents of the city of Chula Vista. The event is scheduled to take place at 70 Broadway.
Chula Vista Mayor John McCann and Regional Director of the Strategy Institute Public Craig Reed are expected to attend.
The meeting intends to inform the public about the plan “of crime prevention, reduce related problems with alcohol and encourage participation among residents of the South Bay and business owners throughout Broadway in continuing efforts to paint murals”, according to a public statement.
It was also announced that the agenda includes information on Crime Prevention through Environmental Design; the installation of a mural on the exterior wall of the hotel; a forum
to share ideas among the business owners of the viability and the setting of goals that contribute to corridor improvement.
According to the Institute of Public Strategies, the project aims to “empower community members to prioritize their needs, plan improvements, promote healthy choices and achieve the highest quality of life.