U.S. automaker Dodge says it will discontinue two of its most popular car models over decades, the Challenger and the Charger.
The end of this era became official this week, which closes a chapter on a pair of historic trajectories after decades of existence.
Dodge brand CEO spoke out about the ending of these vehicle models, saying that they will go on to invest their efforts in a future that involves more electronic concepts.
“We are celebrating the end of an era — and the start of a bright new electrified future — by staying true to our brand,” said Tim Kuniskis, chief executive officer of the Dodge brand. “At Dodge, we never lift, and the brand will mark the last of our iconic Charger and Challenger nameplates in their current form in the same way that got us here, with a passion both for our products and our enthusiasts that drives us to create as much uniqueness in the muscle car community and marketplace as possible.”
Both car models, Chargers and Challengers, have played a monumental role in the muscle car generation due to their powerful engines and tough model design for the past five decades.
Other car models such as Ford Mustang, Chevy Camaro, and many more have been part of that generation that men in the United States have embraced, particularly men in the younger stages of their adult life.
Stephanie Brinley, an analyst at S&P Global, says that both car models impressively dominated the muscle car essence as part of its DNA.
“Dodge, with the Challenger and Charger, they really found a way to really get to that muscle car root. These cars definitely expressed it … and were able to hold onto that essence,” said Stephanie Brinley. “Having that clear DNA and clear expression of what they’re supposed to be is helping make the transition to electric.”
