CHULA VISTA – Measure P, proposed by the Chula Vista City Government for the upcoming November 5 elections, is essentially a renewal of the city’s half-cent sales tax (currently set at 8.75%).
The measure aims to continue funding Chula Vista services at the existing rate (without an increase), generating $37 million annually for the city’s general use over the next ten years. This period aligns with Mayor John McCann’s vision for what he describes as “the decade of Chula Vista.”
According to the proposal, Measure P will be implemented with citizen oversight, independent audits, and local control of all funds.
Proposed Services
If approved by Chula Vista residents, Measure P funds would go toward various community needs, including fixing potholes, maintaining streets, sidewalks, and public infrastructure, and ensuring parks and public facilities remain clean, safe, and well-maintained. The funds would also help repair outdated storm drains, manage traffic congestion, and eliminate trash and graffiti in public spaces.
What is Measure G? How Would it Be Funded?
Another significant proposal on the ballot is Measure G, which San Diego County put forth. If passed, this measure would fund transportation, infrastructure, and safety projects, similar to Chula Vista’s plan. A half-cent sales tax would also finance it.
The exact amount consumers would pay depends on the tax rate authorized in each of San Diego County’s 18 cities.
Where Would the Money Go?
According to the San Diego County Registrar of Voters, Measure G is designed to fund road repair improvements, bridges, storm drains, and rail lines. It aims to prevent the collapse of coastal railway cliffs, reduce traffic congestion, and improve public transportation, wildlife habitats, and air quality while addressing pothole repairs.
Measure G would generate an estimated $350 million annually, with funds allocated until voters decide otherwise. The measure mandates citizen oversight, public spending disclosures, and annual independent audits.

