SAN DIEGO – With the goal of strengthening health tourism between Mexico and the United States, media entrepreneur Fanny Miller and multicultural health strategist Esperanza Colin have announced the launch of MedSynergy Communications—an agency focused on strategic communication, bilingual public relations, and business structuring for professionals in the health and wellness sector.
The agency’s official presentation will take place on Friday, July 18, during an exclusive networking event titled Medical Tourism Networking, to be held in Chula Vista. Attendance is by personal invitation only and space is limited. The event aims to bring together medical service providers, representatives of clinics, wellness spas, hospitals, independent practices, and key players from the cross-border ecosystem to form new partnerships, exchange experiences, and build business relationships in a space specifically tailored for this growing sector.
MedSynergy Communications emerges in response to the increasing demand for health and wellness services with international reach, positioning itself as a strategic ally for those seeking to expand beyond their local markets, professionalize their operations, and develop a strong and culturally relevant brand identity. According to Fanny Miller—president of Latina & Associates, Inc., founder of El Latino San Diego newspaper and the Celebrando Latinas event—medical tourism is a growing industry that needs both visibility and guidance toward formalization. She noted that many providers lack the necessary tools to strengthen their businesses, from brand creation to legal incorporation, and that MedSynergy aims to offer that comprehensive support.
Esperanza Colin, who has worked extensively in multicultural health promotion and community strategy design, emphasized that the agency goes beyond merely promoting services—it helps build the organizational foundations of businesses. She explained that many of their clients need support with establishing an LLC or setting up a compliant business structure in either country, and that this need has been integrated into the firm’s service model.
Key services offered by MedSynergy Communications include marketing and promotion of medical tourism, branding campaigns for clinics and wellness destinations, culturally informed community communication strategies, bilingual public relations, business formation and incorporation services, and direct engagement with stakeholders across borders. The agency, led by women with binational experience in media, health, and economic development, will operate in both San Diego and Tijuana, aiming to empower healthcare providers to launch, strengthen, and scale their services in an ethical, professional, and culturally aware manner.
The launch event is supported by organizations such as U.S. Bank, El Latino San Diego, and Celebrando Latinas. For more information, contact Esperanza Colin at (664) 406-9314 in Mexico, or Fanny Miller at (619) 726-1554 in San Diego. Visit the official agency website at medsynergycommunications.com.