SACRAMENTO.-California Governor Gavin Newsom announced the launch of the “CA vs. Hate” (California against Hate) campaign and urged educators to emphasize the significance of its inclusion in the curriculum.

To carry it out, he declared that $91.4 million would be given to 173 local state organizations to support hate crime victims, provide resources, and facilitate steps to combat hate.

It was indicated that the campaign was launched after a recent high-profile incident, “including the horrific murder of a store owner in southern California.”

In a press release sent out by the state government, it is said that the increased investments and resources of the state intend to fight against hate even further, building on California’s vigorous efforts to empower diverse communities and eliminate discrimination.


The press release also mentions that “while various communities across the nation, including communities of color, groups associated with religion, and LGBTQ+ communities, continue to be targeted by acts of hate, the Governor announces resources, funding, and additional guidance to empower and protect Californians.”

It was also stated that this is “the first significant media campaign, with print, radio, and digital commercials released in English, Spanish, Chinese, Vietnamese, Tagalog, Korean, Tongan, Mixtec, and Hmong.”

It was predicted that the campaign would focus on reaching out to communities that have been historically underserved. Additionally, a letter will be sent to all leaders of California public schools highlighting their legal responsibilities to ensure the appropriateness of curriculums related to ethnic origins.


Governor Newsom warned: “Any attack on our communities is an attack on everything we stand for as Californians.”

“As hate-fueled rhetoric fuels increasing acts of intolerance and violence,” stressed the State Executive, “California is taking measures to protect those who are attacked simply for being who they are.”

” We are strengthening our support for victims and anti-hate programs and addressing ignorance and intolerance through education to prevent hatred from taking root in our communities,” Newsom said.


It was noted that these actions uphold the governor of California’s commitment to preventing hate crimes and build on a prior $44.6 million investment to support anti-hate initiatives like “Stop the Hate,” the establishment of the “CA vs. Hate” hotline, and the establishment of the Council on the Holocaust and Genocide.

In 2021 and 2022, California organizations provided outreach services to over 2 million people and direct services to over 14,000 people.

In the same context, it should be noted that in 2021, Governor Gavin Newsom signed legislation creating the Commission on the State of Hate, the first state body tasked with keeping track of and timely reporting on hate crimes in California and making policy recommendations to the Governor, the Legislature, and state and federal agencies.

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