Organizers said the 2026 edition will place renewed emphasis on the region’s maritime heritage, environmental stewardship and the ongoing transformation of Chula Vista’s bayfront.

After a seven-year hiatus, HarborFest is set to return to the Chula Vista waterfront on Saturday, Aug. 22, 2026, bringing an expanded lineup of activities that celebrate the South Bay’s connection to San Diego Bay through water-based recreation, live entertainment, cultural programming and family-friendly experiences.

The event, considered one of the City of Chula Vista’s signature festivals, will take place from 10 a.m. to 6 p.m. and will be free and open to the public.

Organizers said the 2026 edition will place renewed emphasis on the region’s maritime heritage, environmental stewardship and the ongoing transformation of Chula Vista’s bayfront.

Long before the waterfront became a destination for recreation, tourism and development, the area was defined by tidal wetlands, salt marshes and thriving ecosystems that helped shape the identity of the South Bay. HarborFest aims to honor that legacy while encouraging residents and visitors to build a deeper connection with one of the city’s most valuable natural resources.

“HarborFest is an opportunity to celebrate the incredible waterfront that helps define our community,” said John McCann, mayor of Chula Vista. “As our bayfront continues to evolve, this festival brings residents and visitors together to experience the beauty of the bay, learn about its importance and create new connections to the water right here in Chula Vista.”

One of the festival’s signature attractions will be The Water Way, a collection of immersive waterfront experiences that place the bay at the center of the event. Unlike traditional street festivals, HarborFest encourages guests to get on the water and experience the bay firsthand.

Among the featured activities is the popular Seal Tour, a guided adventure that combines sightseeing on land and water, allowing participants to explore San Diego’s streets before splashing into the bay for close-up views of the waterfront and local marine life.

Visitors will also have opportunities to enjoy paddleboarding, presented by Chula Vista Water Sports, with demonstrations, rentals, guided tours and instructional sessions. In addition, kayaking experiences will be available for participants of all ages and skill levels, complete with instruction, safety equipment and on-water guidance.

While some Water Way activities require a nominal fee, admission to HarborFest remains free.

Beyond the waterfront experiences, HarborFest 2026 will transform the bayfront into a vibrant destination featuring live music, cultural performances, artisan vendors and local cuisine.

Guests can enjoy performances at the Flagship Stage and Waterfront Tap Garden, as well as Latin entertainment at the Dockside Beats Latin Stage. The Coastal Collective artisan marketplace will showcase local makers and coastal-inspired products.

Families can explore Mermaid & Mariner Cove, a dedicated children’s area filled with hands-on activities and entertainment, while Harbor Showdown & Street Eats will bring together crowd favorites including Lucha Libre wrestling, culinary experiences and local food vendors.

Festivalgoers seeking an upgraded experience can purchase the limited “Tides & Tastes Pass,” which includes preferred viewing access near the main stage, shaded lounge seating, dedicated restrooms, private bar access, a chef-curated taco plate and two hosted beverages, including beer, wine or non-alcoholic options.

Advance “Tides & Tastes Pass” tickets are available through July 15 for $49 plus fees, while tickets for guests under 21 start at $29 plus fees. Prices increase to $59 plus fees from July 16 through Aug. 21, and day-of-event tickets will be available for $69 plus fees, while supplies last.

For event details, updates and ticket information, visit: cvharborfest.com

With its mix of recreation, culture, food and environmental education, HarborFest 2026 is expected to become one of the South Bay’s premier summer celebrations, highlighting the waterfront that has long played a central role in Chula Vista’s history, identity and future.