by Photo Chula Vista Police Department

The Chula Vista Police Department is investigating a gold scam and strong-arm robbery series occurring in various shopping center parking lots across the county.

With holiday shopping ramping up these criminals take advantage of innocent consumers trying to save money for presents. 

CVPD is asking the community to keep a watchful eye for these suspects, and if you are approached by anyone offering to sell/exchange goods or have experienced any of these occurrences but have not yet reported them, to please contact CVPD.

For emergencies, call 911; for non-emergencies, call (619) 691-5151.

Cybercrimes and identity theft are also high during the holiday season. Overall, avoid buying anything from ambulant sellers in parking lots, don't give out any personal information unless you are certain of the validity of the business and never send out money to anyone you do not know.

Follow these guidelines from the National Crime Prevention Council (NCPC).

While in a Store

  • Do not buy more than you can carry. Plan ahead by taking a friend with you or ask a store employee to help you carry your packages to the car.
  • Wait until asked before taking out your credit card or checkbook. An enterprising thief would love to shoulder surf to get your account information.
  • Tell a security guard or store employee if you see an unattended bag or package. The same applies if you are using mass transit.

Walking to and From Your Car

  • Deter pickpockets. Carry your purse close to your body or your wallet inside a coat or front trouser pocket.
  • Have your keys in hand when approaching your vehicle. Check the back seat and around the car before getting in.
  • Do not leave packages visible in your car windows. Lock them in the trunk or, if possible, take them directly home.

With Small Children

  • If you are shopping with children, make a plan in case you are separated from each other.
  • Make sure your child has a contact number for you. If the children are too small to remember the contact number, pin a copy of the number (or write it) on the inside of their jackets.
  • Select a central meeting place.
  • Teach children to know they can ask mall personnel or store security employees if they need help.

Shopping Online

  • Before surfing the Internet, secure your personal computers by updating your security software. Everyone’s computer should have anti-virus, anti-spyware, and anti-spam software, as well as a good firewall installed.
  • Keep your personal information private and your password secure. Do not respond to requests to “verify” your password or credit card information unless you initiated the contact. Legitimate businesses will not contact you in this manner.
  • Beware of “bargains” from companies with whom you are unfamiliar—if it sounds too good to be true, it probably is!
  • Use secure websites for purchases. Look for the icon of a locked padlock at the bottom of the screen or “https” in the URL address.
  • Shop with companies you know and trust. Check for background information if you plan to buy from a new or unfamiliar company.
  • Save all receipts. Print and save all confirmations from your online purchases. Start a file folder to keep all receipts together and to help you verify credit card or bank statements as they come in.
  • Consider alternate options to pay for your merchandise, such as onetime or multiuse disposable credit cards or money orders for online stores and auction sites.

To find more useful shopping tips and personal safety information, visit the National Crime Prevention Council’s website

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