CHULA VISTA—On Sunday, February 9, Residents of Chula Vista experienced double excitement. While they enjoyed Super Bowl LIX, where the Kansas City Chiefs faced off against the Philadelphia Eagles, the reigning champions, they were also surprised to see Chula Vista High School’s facilities featured in a commercial aired right after Kendrick Lamar’s halftime show.
Days before the big game, Mayor John McCann announced on social media: “I am very excited and proud to see Chula Vista High School in a Super Bowl commercial! This is a true honor for our community.”
This ad, directed by filmmaker Peter Berg, featured notable figures such as Pat McAfee, Justin Jefferson, Marshawn Lynch, and Myles Garrett.
The production’s theme used school comedy as a creative approach to highlighting the growing interest in women’s flag football.
Founded in 1947, Chula Vista High School is known for its motto, “Do the Right Thing,” and its mascot, Sammy the Spartan.
Although the connection between a local school and the NFL may not be immediately obvious, the school’s alumni records include Donnie Edwards, who played linebacker in the NFL and had a successful career with teams like the Kansas City Chiefs and the then-San Diego Chargers. Another notable alumnus is Ray Schmautz, who played wide receiver for teams such as the Denver Broncos.
Chula Vista High School’s inclusion in a Super Bowl commercial highlights the school’s importance within the community and its ability to attract national attention. This type of visibility can have a positive impact on the public perception of the school and promote its academic and extracurricular programs, such as its School for Creative and Performing Arts (SCPA), Advanced Placement (AP) courses, and the AVID (Advancement Via Individual Determination) program, which helps students prepare for college.
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