by Photo courtesy of Unsplash

Netflix announced it will begin to crack down on password sharing early next year with a new feature called profile transfer. 

This feature would allow anyone with an existing account to transfer their profile to a brand new account while keeping all of their personalized recommendations, viewing history, saved games, and more. The company will begin to crack down on passcode sharing next year. 

According to Timi Koszin of Netflix, “this much-requested feature” rolled out to members on Oct. 17 and members will be notified through email once the profile transfer becomes available to them. 

Active members may use this feature by going to the “Transfer Profile” option, where users can hover over their profile icons in the dropdown menu on the homepage, and follow the provided instructions. 

“You can always turn off Profile Transfer in your account at any time. No matter what’s going on, let your Netflix Profile be a constant in a life full of changes, so you can sit back, relax, and continue watching from where you left off,” Kossin said.  

News of this feature comes after the streaming service adds more than 2.4 million subscribers during the quarter. It also teased the addition of its new lower-priced ad-supported plan, which launches in 12 countries in November.

“We’re still not growing as fast as we’d like,” Spencer Neumann, Netflix’s chief financial officer, said during the company’s earnings call. “We are building momentum, we are pleased with our progress, but we know we still have a lot more work to do.”

The company said some of the most-watched series include Monster: The Jeffrey Dahmer Story, Stranger Things S4, Extraordinary Attorney Woo, The Gray Man, and Purple Hearts. 

“After a challenging first half, we believe we’re on a path to reaccelerate growth. The key is pleasing members. It’s why we’ve always focused on winning the competition for viewing every day. When our series and movies excite our members, they tell their friends, and then more people watch, join and stay with us,” the company wrote in its earnings report. 

Read Netflix’s earnings release here.

Leave a comment

Your email address will not be published. Required fields are marked *